Would you like to be running a business that is reducing costs, yet continually improving and expanding? A business that is highly competitive, no matter where in the world it is? And most importantly, dramatically improving customer experience?
If you do and you believe that doesn’t currently sound like your business, the good news is you can, if you embrace the unstoppable rise of digital transformation. Put simply, digital transformation is the use of digital technology in all areas of business so that it fundamentally changes the way you do business. It is not about making one or two separate changes and thinking you’ve ticked the digital box. You haven’t. You’ll still be working in an environment of individual silos, unwittingly duplicating work and continuing with deeply entrenched business inefficiencies, being left behind by the digitally transformed competition. Digital transformation involves taking a strategic view of the whole business and literally transforming the way it is run, from top to bottom.
So what does this have to do with an average sized Guernsey business that has done very well in the past and thinks it can ride out the fluctuating local economy? The short answer is: everything.